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Learn more about the analysis and foresight methodology developed by the trend forecasting agency THE PROSPECTIVISTS. Their approach decrypts emerging signs, cultural relevance and manifestations to forecast what they will mean for brands tomorrow.
Culture Matters: How to use fashion, design adn arts for trends analysis
Learn more about the analysis and foresight methodology developed by the trend forecasting agency THE PROSPECTIVISTS. Their approach decrypts emerging signs, cultural relevance and manifestations to forecast what they will mean for brands tomorrow.

Brand expert and semiologist Luca Marchetti will explain the basic methodological principles to discover the key evolving challenges that truly impact people’s lives, habits, and behaviors through various case studies related to art and pop culture, and in the field of luxury and retail space design in the second part of the lecture.

Oct 28, 2021 12:30 PM in Qatar

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